Learn About the Wonders of Onsite Search With The Best SEO Agency in Dubai

 

If you are running a business in Dubai and have a business website, have you thought about the value of website search? Not every visitor on your site uses that feature, but those who do, are the most valuable, and highly engaged prospects for your revenues. The best SEO agency in Dubai believes that with the right usage of the on-site search feature, you can:

·        Convert your most-engaged site visitors to your long-term customers

·        Personalize and improve your on-site search results for the visitors

·        Ensure that your on-site search function doesn’t fail

If your SEO activities are attracting more and more people to your website, how can you make sure that they get the best experience when they arrive on your website? On-site search is the answer. The right optimization will ensure that your website is not disappointing people by not delivering a compelling navigation and search experience on your website.

 

SEO and Content Marketing Always Go Hand-in-Hand

Content has always been the topmost way to market your business, products, and solutions. Want to create high-quality content for your business? The over availability of online information can be challenging to figure out what your customers really value. Sometimes, your well-designed navigation feature alone is not enough to drive more traffic. Therefore, rely on the best SEO company in Dubai that knows your audience very well to curate value-added content. The experts know the right solutions that cut through the noise and help you reach a broader audience. Keep reading the blog ahead to know why on-site search is critical for the success of your digital marketing activities.

 

It Provides the Users with the Data They’re Looking For!

Every business website has to go through this challenge- the more quality content your website has, the more followers you will attract. But the biggest challenge is to find the right content. The primary goal of your search-engine activities is to provide your audience with the best results for their queries. Therefore, understanding the language they are using is vital for giving the best results back.

Your website’s search box is not just another design element to add some value to your website. It is a great tool to understand what language do your website users use. This information derives more value than basic keyword research because it gives real-time insights that the leading SEO services in Dubai leverage in curating their content.

The bottom line is that you can make your website more effective for your visitors by looking at onsite search data. Plus, it helps you to make your website’s pages easier to navigate for the visitors. In other words, aside from keyword research, your onsite search metrics also help you understand your follower’s intent, queries, interests, and requirements.

 

What is There to Learn from the Actual Search Queries?

The majority of your website’s visitors come from search engines and land on the specific page your keyword is linked to. However, sometimes they might not be satisfied with the particular information on the page and it leads them to click on your on-site search bar. That is why you should understand the extreme value of that search feature.

In most cases, the common on-site searches are product specifications, product numbers, size, colors, price ranges, services, etc. Other than that, your visitors also search for facts and questions, blog contents, work samples and portfolios, contact details, customer care team, and much more. This data is quite unique and no Google Analytics report can reveal these secrets for you- as observed by the best SEO company in Dubai. The expert search engine marketers then look at the search queries to identify potential SEO and PPC campaign keywords.

So basically, the data derived from your website’s on-site search actually helps you identify what your target audience is interested in. It ends your guesswork as now you have a proven track record of their search and you can create your ad campaigns to answer those. When your digital marketing strategies are so pinpointed, success is guaranteed!

 

Here's How the Best SEO Agency Dubai Uses These Data:

·        They optimize your website’s content according to the popular search queries received from your on-site search so that you are providing your audience with the best content possible.

·        They generate a monthly report for you to see which words or phrases your customers are searching for the most so that you know how to optimize your business, services, and products.

·        They also keep a track of the things your customers are searching for but not getting enough information about. That is how the best SEO and web development company in Dubai decides how to upgrade or revamp your content for the future growth

·        Look for search queries that can become the most effective keywords for your PPC campaigns. Basically, when they see the same queries popping up over and over again, they add them to the SEO keyword list and generate value-added content to drive more traffic to your website.

 

On-Site Search Results Help to Create New Landing Pages

One of the biggest reasons the providers of SEO services in Dubai and other digital marketing hubs care so much about search engine optimization is because they want the website visitors to land on the most-effective landing pages that will meet their queries. An accurate landing page decreases your bounce rates and retains your visitors for the long run. When your visitors land on the exact information they need, you are adding much value to their lives.

Here's another advantage- unlike the external search engines, you do have control over the on-site search results. You can also design your website to control how the data is shown to the visitors. Once you know what are your visitors looking for, your website developers can make your landing pages more accurate. The best SEO agency Dubai highly recommends that you adjust your on-site search results by setting all the key SEO words and their primary landing pages as early as possible.

 

Identify the Current Trends in The Searches

Pay attention to the most searched page of your website and that way you can understand what is trending and what is not! Consider this as a positive assessment because it shows what are the popular features of your website and why are people interested to visit your website.

SEO services in Dubai understand very well that a user’s poor input cannot be the excuse for your website’s poor output. Therefore, your on-site search must:

·        Respond perfectly to singular, plural, or other search variants

·        Forgive common typos and misspellings

·        Accommodate abbreviations, synonyms, and alternate terms

·        Recognize both British and American English

·        Handle special characters and numbers smartly

Also, an expert agency decides how to handle an empty or unfinished search. Your website can show an error message, or send them to the ‘all categories’ page, etc.

 

It Tells You Whether You Have Missing Content

On-site searches not only tell you about your website visitors, but it also tells you about your own lacks and shortcomings. It gives you a clear indication of the content and information you are missing on your site. Frequently searched by the same user can be a sign that you are missing the content they are looking for on your website. Even if your website doesn’t have the right information for the most popular search, you can update the site accordingly. The easiest way to do this is by adding new tabs with freshly written content including relevant keywords. Consult any leading SEO services in Dubai and you can outsource quality content writing and marketing services from them.

 

Don’t Make Your Visitors Look for the Search Bar

The placement of your search bar majorly decides its user rate and success. Though there is no single best spot for the search icon, users generally look for it in the top right or within the header on their mobile screen. It would be wise not to hide the icon in a hamburger or drop-down menu. The icon should be visible enough to click on it. When you hire an expert SEO and website design agency in Dubai you don’t have to worry about a user-friendly layout.

Plus, your input field must be big enough for most search queries. Though the perfect width varies from one site to another, usually typical queries fit into a 27-character long search box. Feel free to make it longer but don’t ever make it shorter. You can also encourage your visitors with added phrases like – “What’s new?”. “Find more”, “Search for brands, products or codes”, “What are you looking for?”, etc. An expert web designer will make sure that the placeholder text evaporates when a user clicks on the search box.

 

It Helps You to Gain User Feedback

Besides analyzing the onsite searches, your search engine marketers can also directly request user feedback to further upgrade your business website and visitors' experience. At this point, your digital marketing team will gather this information through online reviews, consumer surveys, voting polls, blog post comments, social media comments and DMs, email marketing, etc. Here you will be simply asking additional questions on the behalf of your business, products, and services. A few common questions the best SEO company in Dubai prefers asking are:

·        What search query did you use on our site?

·        What kind of information did you hope to find with that question?

·        Did you find the information useful?

 

Key Takeaway

While SEO analysis, Google analytics is there to provide you with highly important and usable data to upgrade your website for the future, don’t underestimate the value of onsite search data. Looking at the results can highly help you create a better experience for your customers and upgrade your website in the most effective way possible.

Have you ever used this amazing feature before? If not, leading SEO services in Dubai are always at your rescue. What will be your search queries when you are visiting a digital marketing agency’s website? Let us know your thoughts in the comment section below