The Latest Digital Marketing Trends In 2022- Revealed By A Top Digital Marketing Agency In Dubai

Are you operating a business in Dubai and trying to sell more? Forget about your products and services for a second. You can beautify it, pack it with attractive and colorful attributes, and offer it at a huge discount- but it still doesn’t matter. Even if you have the best products in the world, but no one knows about them, your business will fail.

On the other hand, your competitors who have more leads than you will win – as simple as that. So, if you generate a lot of leads, but have an average product- you still win. Because business is all about more revenue, more profit. The top digital marketing agency in Dubai understands it very well and prioritizes attracting more leads for the businesses that rely on them.

Currently, Google receives more than 63,000 searches per second. After all, that’s what digital marketing is all about for your business, right

But the only problem is Google’s algorithm changes every day without notice. This makes it very difficult for web marketers to keep up with the latest SEO innovations. However, this is not the case at top SEO agencies in Dubai. Experts are one step ahead in their research and development and that is why you are now reading this blog! So, let’s unveil some of the smartest hacks the industry leader follows to help the businesses generate more leads in 2022.

 

1. Optimizing the website for Increased Conversions

All your online marketing efforts need to start with your website. There is no use in generating traffic to your website - whether from Google, social media, or word of mouth - if those visitors choose not to take any action. It means that they are not engaging with your content and business.

Your website needs improvement to motivate people to do something - whatever that action is. When it comes to generating leads, the digital marketing companies in UAE  usually try to capture the contact information of a potential customer such as their name, email address, phone number, and other qualifications to help with your purchase.

How do you do that?  Well, setting up a website doesn’t take much in today’s time, but it does not automatically guarantee that your website will be the best for gathering leads. Not an expert? Don't worry. You can outsource expert services from a leading digital marketing agency in Dubai.  

The experts have access to many tools, such as page guides, that make creating an online page as easy as composing an email. They know how to research keywords, build appealing meta tags and meta descriptions and interlink your website to various other sites to grab the attention of the Google crawlers to rank your page higher.

2. Customer Engagement Should Be One Of Your Top Priorities

 Many of your competitors go with an in-direct engagement like creating FAQs for the customers. Unfortunately, it is not the most useful way to engage with your customers. A top digital marketing agency in Dubai always focuses on direct engagements like live chat, online help centers, and forums, etc. Your customer service representatives are present on these channels to ensure that no queries of your target audience remain unanswered. Engaging more and more customers means an increased rate of word of mouth and more leads.

3. Don’t Neglect Inbound & Outbound Marketing

According to statistics and also the digital marketing companies in UAE, outbound marketing is more efficient than the inbound strategy. But that doesn't mean you have to forget about it. Try to balance both approaches as it will help build leads and ultimately your business.

From an inbound marketing perspective – make your email communication more personal and always share information, as well as be active in the community online by solving common consumer problems. This will help you build better relationships with your customers and build more leads.

 

4. Run A Contest or Giveaway

A fun contest and exciting rewards can generate a lot of emails and contacts in a short amount of time. Here’s how it works - brands offer subscribers a reward for performing a social media challenge or trying out the products and spreading the words among their networks or participating in a debate or something engaging.

When you give your target audience a purpose to fulfill the tasks, they will happily oblige. The best digital marketing agency Dubai can help you create a fun contest and promote it on various social media channels so that more and more take part and spread the word ahead.

 

5. Invest In New Ideas

Fresh ideas transform the market space every year. When you are investing in a top digital marketing agency in Dubai, you are investing in creative ideas to promote your business.   For example, think about how the smartphone market became so global that eventually, more and more people started accessing their mail or browsing websites via smartphones or tablets. So, if you can come up with such a viral idea that inspires people to bring a change, the world will remember you for this idea even more than your products and services. In a nutshell, you need to look at advertising technologies and ways you can become more popular which in turn will get you more leads for your business.

 

6. Develop Value-added, Creative & Informative Content

There's no denying that catchy content can be a great source of online marketing - leading to more leads. But it needs to share the right information and resonate with your audience. The best content can be an asset to you because it attracts traffic to your website even after its release date. Try to include photos, videos, and information notes to increase the number of shares and affiliates. Feeling overwhelmed with so many things? Don’t worry, a digital and content marketing agency in Dubai will do the hard work for you.

 

7. Don’t Ignore the Power of Quora Marketing

Quora is a question-and-answer-based social networking site where millions of people from different backgrounds post questions every day. If enough questions asked by you are answered by users, they will find your profile and may check out your website. How can you answer everything alone? You can’t but the content teams of the digital marketing companies in UAE can. So, outsource their experts' services and add more value to your brand by making your voice heard. 

 

8. Start Guest Blogging

Writing guest blogs can effectively help your brand to generate more leads. But you have to effectively implement all the following areas:

·        Your blogs need to have relevant information for the audience.

·        You return people to a page that appears on your site

·        There is unique information in the post

·        You strongly promote the post using social media

·        The website you choose to blog on is highly respected by your audience

Are you too busy to develop blogs on your own? Well, the top digital marketing agency in Dubai ensures quality content developing services as well so that you have can post frequently so that your audience doesn’t forget that you exist. After all, content marketing is all about maintaining consistency.

 

9.  Create a Mobile App

This is the era of smartphones and people are interested to use apps more than ever before. If you are wholesaling products, you can create an e-commerce app where your audience can shop online. If you provide services, you can create an on-demand app where your customers can book your services right from their mobile phones.  Leading digital marketing companies in UAE also provide effective mobile app development services for budding business owners. So, there’s an app development solution for you regardless of your business type.

 

10.             YouTube Marketing is A Must!

YouTube isn’t just a video streaming service, it’s a huge search engine. It is more popular than any other social media platform like Facebook, Twitter, and others.

Compared to other social media, all posts stay there for a long time. So, this is the best way for sending traffic to the website in the long run.

This platform allows you to create and maintain your own bridge that allows you to share videos related to specific products, events, and other topics. This will help you stand out from your competitors and attract more leads to your business.

 

11.             AR / VR Advertising

Have you noticed that 3D ads are streaming everywhere? The top digital marketing agency in Dubai is creating great ad campaigns for many businesses and you can be one of them. Stand out among your competitors with a unique storytelling approach.