The Best SEO Company in Dubai Provides A Detailed Guide on Content Marketing

Is your company struggling to make sales? Are you failing to earn more business revenues? Your marketing strategy, or lack thereof, is most likely contributing to the problem. Gone are the days when businesses could place an ad in the local newspaper and instantly gain more customers. Traditional advertising, like newspapers and television, is becoming extinct. Digital marketing is the future of the small, medium, and even established businesses, says the best SEO company in Dubai.

The primary goal of any marketing funnel is to convert leads into customers and further retain those customers. But your success lies in how brilliantly you develop a marketing strategy to accomplish this. An effective strategy should determine which content is most effective at each stage of the funnel. Here's how an SEO expert in Dubaibuilds a complete content marketing funnel that will yield the best results for a longer period. But, first:

What Must You Know About Content Marketing?

Every leading brand has a content marketing strategy and they're all churning out content daily. But, what exactly is content marketing?

As the best SEO company in Dubai explains, content marketing is the creation and distribution of useful content – blogs, social media posts, videos, and newsletters – to current and prospective customers. You're not trying to sell them something. A content marketing strategy will help you educate your target audience about your business first.

The goal is to become an authority in your field, to be the go-to source for everything related to your industry. As a result, by increasing brand awareness, you can entice existing and potential customers to purchase your service or product. But wait, you don’t have to do everything alone, the leading SEO services in Dubai are always here to help you.

How Does A Content Marketing Funnel Work?

A content marketing funnel is a system in which you will attract prospective customers by guiding them through a step-by-step content flow. This takes them from their first interaction with you to the point of purchasing from you.

As per an SEO expert in Dubai, a content marketing funnel is divided into three stages:

The Funnel's Tip (ToFU)

·      This is the first point of contact for your prospects. In this stage. Your digital marketing agency only creates awareness content. The goal is to share attention-grabbing content about your company, products, or services.

    The Funnel's Center (MoFU)

At this stage, potential buyers compare and contrast your company with its competitors. That is why, agencies providing local SEO in Dubai concentrate on creating valuable, accurate, and educational content to build trust with your prospects.

  The Funnel's Bottom (BoFU)

This is the stage where you concentrate on converting prospects by providing product-specific information. This is where you seal the deal.

So, how can you create a successful content marketing strategy to excel at every stage of the sales funnel? Simple, a professional SEO expert in Dubai can help you by:

 Determining Your Target Audience and Funnel Stages

 The first step is to understand your target audience. According to experts, millennials now account for 75% of those making business purchasing decisions.

This generation of buyers prefers to conduct research on Google and different business websites before deciding on buying something. That means you'll need plenty of pristine content that's easy to find at every stage.

But it’s not only about quantity. Your content should be written in the language of your target audience and tailored to their specific needs and habits. A top-notch SEO and content marketing company in Dubai can help you here with their deep research work and creative writing abilities.

Plus, those experts will also help you to determine the types of content you intend to create for each stage of your content marketing funnel. The key to success in your marketing process is to create content that helps the customers to decide at each stage of their journey.

But Why Is A Content Marketing Funnel So Important?

With so much content out there, your unique and useful content may get buried if you don't market it effectively. But here’s the catch! Content marketing is not that simple. That is why you need the expert help of an agency excelling in providing local SEO in Dubai. The experts will make sure that:

A content marketing funnel can assist you in tracking the investment you've made in creating and marketing your content.

·       It can help direct your content marketing efforts. A leak-proof funnel will help to bind customers to your brand and turn them into ardent promoters and advocates.

·       Creating a content marketing funnel will help keep your campaigns on track. It collaborates with your content marketing strategy to ensure that you meet your objectives.

·       Finally, a content marketing funnel helps with customer retention and endorsement. Happy customers consume your free ToFU content while also advertising your brand for free.

Let's get started on the funnel creation process.

Creating Content for Different Funnel Stages

 Awareness

The marketing funnel's awareness stage should include content that appeals to customers. Top-notch SEO services in Dubai aim to do it with blogs, videos, infographics, or other content that demonstrates how to solve a problem or meet a specific requirement. You should assume that people are unfamiliar with your company and the solutions you offer. So, you need to create awareness about the potential problem they might have with your informative, creative, and valuable content.

Consideration

After you've grabbed your audience's interest and presented them with a problem that needs to be solved, they'll be looking for a solution. This is the stage of the funnel where you should educate and demonstrate why your prospect should use your product or services. Case studies, white papers, and eBooks are a few examples of content types that can be used. This content should not be used to persuade customers to buy, but rather to clarify the purpose of your offering. This will aid in healthy customer retention by narrowing down ideal prospects and excluding people from your funnel who aren't a good fit.

Conversion

Once a potential customer has reached the conversion stage of the marketing funnel, it's critical to provide specific reasons why your product or service is the best option for them. Free trial offers, live demos, and marketing tactics like these often help to persuade those at the bottom of the funnel to make a purchase.

 Loyalty

This final stage is often overlooked, but not by the best SEO agency in Dubai. The expert team understands that it's critical to keep your customers interested and cultivate a relationship that extends beyond the sale. This can result in increased customer lifetime value as well as increased reach through word-of-mouth and referrals. They will return for more if you provide content that makes your service easier to use, such as tutorials, or special offers, such as reward programs.

Why Do You Need A Professional Agency’s Guidance?

Are you still not convinced of the need to outsource services from a professional, experienced SEO and content marketing agency in Dubai or any place you live in? Well, professional digital marketing experts can help you in so many ways. For instance, the will:

Set the KPIs for Your Business

You need a professional’s guidance when it comes to identifying goals and metrics that are important to your business at each stage of the content marketing funnel. You need to avoid shooting in the dark and hence be as specific as possible when setting goals. Plus the team of experts will also keep your objectives SMART (Specific, Measurable, Attainable, Real, and Timely). They will also monitor:

 Time spent on a page in terms of overall traffic

·       Depth of scroll

·       Likes, shares, and comments on social media

·       Ranks obtained naturally

·       CTR (CTR)

·       Conversions

·       Number of followers and subscribers

Content is expensive and time-consuming to create. That is why a professional SEO and digital marketing agency in Dubai is here to provide dedicated, well-researched, and consistent efforts for the long run.

They Know What Works & What Doesn’t!

Going for a broad approach to creating, distributing, and marketing content may not yield the desired results. You must first understand your buyer persona and then adjust everything to fit it. Assume your target audience is stay-at-home moms. Their needs and challenges will differ from those of working women. This means they will consume content differently and will be active on different platforms. Leading SEO experts in Dubai can find the answers to these questions by using the right analytical tools.

Conclusion

Remember that only 1-3 percent of customers move from the top of the funnel to the bottom of the funnel. So, you must concentrate on the content structure and work on each stage of content.

The best SEO company in Dubai conducts market research, understands your audience, makes content interactive, and focuses on SEO optimization, among other things. If you outsource the services from such an expert, long-term growth and success await you! Still, looking for a recommendation? Webtek Digital would be the ideal agency to hire for all your content marketing needs.