How can you boost your social media engagement? Why should your brand be concerned with social media engagement?

Social media digital marketing, on the other hand, has evolved as an important communication channel for brands. It is important to 90% of marketers as part of their overall marketing strategy. 78% of marketers admit that it has been the most effective marketing channel for their businesses.

With over 3.4 billion active users globally, social media adoption has surpassed the estimated 2.82 billion users for 2022 So, how do you increase engagement amid the rapidly increasing competition? Webtek Digital, the best social media marketing company in Dubai can show you the right path.

What is the definition of social media engagement?

The responses to your social media posts are referred to as social media engagement. While comments, likes, and shares are the most common forms of this, some platforms use different features or terminology for them.

A Twitter user, for example, would "retweet" a post, whereas a Pinterest user who wants to share this IKEA post would use the "Save" button. Remember that the ultimate goal of social media marketing is to generate meaningful engagement. That is, while having a large number of interactions or followers may appear to be beneficial, the quality of the interactions is more important.

Why is it so important for your brand?

Because without engagement, it is impossible to drive conversions and sales. An engaged social media following is familiar with, likes, and trusts your brand. It can aid in the filling of your sales funnel. If you believe your audience isn't engaged enough, it's time to reconsider your social media engagement strategy. Let the top digital marketing agency in  Dubai hold your hand to better your social game!

The significance of increasing social media engagement

Although social media is free to use, the time you invest in creating content for each platform, growing your list of followers, and engaging with them is extremely valuable. With this in mind, the last thing you want to do is set up a social media account and end up talking to yourself. It’s like speaking in a crowded room and being ignored by everyone.

You'll reap a lot of benefits if you nail your social media strategy and give people a reason to interact with you:

Increase brand awareness: You don't need rocket science to get good engagement. All you need is a great strategy targeted at the right audience. Webtek Digital, a top social media marketing agency in Dubai can help you get that.

Increase your influence: You have a fantastic website and an enticing offer. However, the conversational style of social media marketing allows you to really let your brand's voice and thoughts shine.

Extend your reach exponentially: When someone interacts with your social media posts, the algorithm recognizes them as more relevant and interesting, and your content is more likely to appear in more people's feeds.

Create meaningful connections: Unlike your blog, email marketing, or traditional marketing, where you speak directly to your audience, social media is a two-way conversation.

Here’s how to Boost Your Social Media Engagement

If you've already started using social media to promote your business, you're already familiar with basic social media marketing tips and strategies. However, below are ten ways to improve your social engagement metrics and get a better ROI on your overall marketing strategy. The best social media marketing company in Dubai practices all of these.

Make use of wit and humor

People use social media to entertain themselves. If all of your social media posts are overly promotional and invite people to buy your products, you may lose the attention of your audience.

Instead, use humor in your social media posts on a regular basis to entertain your followers and increase social media engagement.

What is the best way to do it?

Create witty puns relating to your industry. You can also add captions to images that are honest and relatable.

 The social media marketing agency in Dubai, Webtek Digital, does an excellent job of incorporating humor into their tweets. Their posts about the products aren't overly promotional.

Instead, they employ relatable humor, which can be self-deprecating at times but is always amusing. Their tone is laid-back and appealing to the audience.

Build social media communities

The way brands interact with their audience on social media is a significant and valuable experience. It is just as important to encourage and cultivate interactions with your audience as it is to post useful content as part of maintaining your social media presence. The ultimate goal of your online presence should be to broaden your reach and increase conversions. To increase engagement, the top digital marketing agency in Dubai creates content that sparks conversations and fosters a sense of community. Because it adds a personalized element to your brand, this will keep your audience engaged as well as attract new leads and clients.

Developing more video content

Original graphics and images are an excellent way to increase Twitter and Facebook engagement. For instance, you have to post eye-catching images to engage your followers on a visual social media platform like Instagram. But with the craze of Instagram reels, TikTok videos, you need more and more engaging video content. Besides being a leading social media marketing company in Dubai, we also provide compelling video marketing services.

Experiment with various social media posting formats

Spend some time experimenting with different types of social media posts to increase engagement.

Consider the following post formats and themes:

 Tours behind-the-scenes

Video events that are "live"

 Infographics

Quotes

 

·       Q&A in Video

Giveaways and contests

 Surveys

Memes and animated GIFs

You never know which ones will elicit the most interest and engagement until you try them. Plus, with so many social media platforms to choose from, there's a lot to experiment with. As a renowned social media marketing agency in Dubai, we make sure to explore everything mentioned above.