The Best Social Media Marketing Company In Dubai Shares the Top Instagram Sales Features in 2022

 

Instagram is now a marketplace: Here's how to sell on it.


A few years ago, Instagram was just an app that people used to share photos of their food or selfies with friends and family. Then, in late 2016, Instagram started testing shoppable ads on the platform that allow users to tap an image and then purchase the item directly from the ad itself. This feature has now been fully rolled out to all Instagram advertisers — some estimates put the number of active Instagram users at 600 million people — so if you’re interested in trying your hand at selling online, you’d surely consider Instagram as an option. Wondering how to upscale your Instagram sales? Let Webtek Digital, the best social media marketing company in Dubai help you with that.

 

Run an Instagram Shop with A Leading Social Media Marketing Company in Dubai

When you hire Webtek Digital’s social media services, your Instagram followers will increase organically. Take advantage of your Instagram audience by turning your page into an online shop. This can be as simple as creating an account and then linking products from other sites in your profile (this way people won’t leave you for another seller).

Instagram Shop allows businesses to showcase their product catalog while also reaching out to new customers on Instagram. Brands can curate a list of shoppable products that are directly accessible via the "View Shop" button on their Instagram profile page by creating an Instagram Shop.

Instagram has discovered a way to show users more of what they're likely to buy based on previous engagement and the posts and brands people follow.

Users can see more images of the product, pricing information, other products from the same retailer, and the route to purchase by clicking on a suggested product. Is it too much for a beginner like you to process? Don’t worry. Outsource professional services from the best social media marketing agency in Dubai.

 

Putting Your Link in Your Bio

The link in your Instagram bio is easy to find and click, making it one of the most valuable traffic generators on your profile.

However, you can only do so much with a single link unless you use a third-party tool to capitalize on this opportunity. You can link to specific product pages on your website for each post in your feed, making it easy for people to shop the products they discover through your posts.

Instagram and Facebook allow you to post products and link back to an outside website where users can purchase them. This sort of business model is known as affiliate marketing, meaning you earn commissions by promoting third-party products for sale. For more details about affiliate marketing, hire Webtek Digital, a top-notch social media marketing company in Dubai.

 

Shopping on Instagram Feed

Instagram has always been a great place for users to discover new products, but the Instagram Shopping feature makes the transition from inspiration to conversion easier than ever.

Businesses can use Instagram Shopping to directly tag products (listed in their Instagram Shop) in feed posts, Instagram Stories, Reels, Guides, and Live broadcasts (more to come on these later).

Showcasing products in feed posts provides valuable context, such as sizing, fit, or styling inspiration, so including a direct link to the shop closes the retail loop.

Users can use Product Tags to learn more about a product, visit a brand's website, or make a purchase directly within the app using Instagram Checkout.

Furthermore, by using Instagram Shopping regularly, businesses increase their chances of being featured on the Instagram Shop discovery tab. If you are new to the Instagram shopping feature, turn to the best social media marketing agency in Dubai for help.


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