How Can The Best SEO Agency in Dubai Help the Attorneys to Boost their Services?

 

The internet has increased the level of competition for all businesses, including law firms. Potential clients can now research and review dozens of your competitors in the blink of an eye, thanks to search engines like Google and the proliferation of online review sites — even if they heard your reference from some very reliable source.

Search engine results pages (SERPs) are critical for attracting qualified clients, and if you are unable to rank well and connect with the right audience, many valuable clients may walk through your competitors' doors instead of yours. That is the last thing you want to happen, and with a well-planned SEO strategy by the best SEO company in Dubai, you can avoid it.

In this blog, let’s go over the six ways in which a top agency like Webtek Digital can help your firm rank well in searches related to its specialty. So, let’s start without further delay.

1. Concentrate on Specific Keywords

Targeting specialised keywords is an important strategy for appearing in search results for specific queries made by potential clients. And by the term ‘specialized’ the best SEO agency in Dubai means a few different strategies:

Target location-specific keywords: "near me" and other location-based searches can be a powerful force in driving web traffic, especially now that so many prospects are using mobile devices and want to work with someone who is geographically close to them. Consider targeting geographically specific keywords, such as "business attorney in UAE"

Target keywords relevant to your practise area: Most people will not Google "lawyers." They are far more likely to request a personal injury attorney, a divorce attorney, or an estate attorney. Make sure you're targeting keywords related to your area of expertise.

Keywords for buying intention: Purchase or high-intent keywords are those that users enter into the search box when they are at the end of the purchasing cycle and are actively looking to contact someone soon. High-intent keywords may include "best worker compensation attorney in Denver," whereas low-intent keywords may include "what does a worker compensation attorney do?" You are more likely to convert potential clients who are ready to contact an attorney right away if you target (and rank for) high-intent keywords.

If you are unsure about the keywords to target, consult Webtek Digital,  a leading SEO company in Dubai to figure out the best kind of keyword strategy that will work for your business.

 

2. Use Content to Improve Your SEO

Quality content can increase your credibility, help you build relationships with readers, and improve your SEO. Optimized content demonstrating your expertise in your chosen legal specialty can lead to more of your site's pages and keywords ranking well in search results, allowing you to connect with more potential clients.

Blog content and FAQ pages (especially now that Google supports structured data for Q&A pages) are excellent places to include not only general question-based keywords, but also high-intent keywords for those who are further along in the buying process and looking for answers. Seek Webtek Digital’s professional and best SEO services in Dubai for further assistance.

A broad question such as "what is a family lawyer?" may provide your site with an SEO advantage in the form of a featured snippet at the top of the search results page. When combined with content on "what makes a good family lawyer" — which is more high-intent — you can build a strong, diverse content portfolio that will help you connect with people at all stages of the buying/selling funnel.

Content that addresses such frequently asked questions also provides an opportunity to rank for long-tail keywords that you may not want to include on your main site pages. If you're not sure where to begin, consult the best SEO agency in Dubai who has the right tools to use.

 

3. On Google My Business, Select A Niche Category

Creating a Google My Business (GMB) page allows you to list your company as a local business, allowing it to appear in more local search results. There are also information snippets such as reviews.

When it comes to GMB listings, most law firms make a critical error as observed by a SEO company in Dubai: the category they select.

For example, many individuals will classify themselves as "lawyers" or "attorneys" in general. However, it makes far more sense to categorise your practise according to your niche, which is your specific area of expertise (e.g., personal injury, family law, estate law, etc). By qualifying your firm based on your specialty, you increase the likelihood that it will appear in local search results, giving you a better chance of attracting potential clients. You will also be more likely to be found in broader search results by qualified prospective clients, which is a significant advantage of investing in digital marketing.

4. Make Link Building a Priority

Obtaining links from high-traffic, top-domain sites can do wonders for your search ranking.

Building backlinks from authoritative sites is a tried-and-true SEO strategy that not only drives qualified referral traffic to your site, but also tells Google that it is credible and trustworthy, which can help your site's ranking.

Content marketing can be an effective way to increase the number of links to your website, especially if you can create valuable, original content that people find useful. Guest posting can help you reach your target audience on someone else's high-traffic site and then add a link back to yours. The best part is that you don’t have to do it alone, you can always seek the best SEO services in Dubai for a better outcome.

 

5. Get More Client Feedback

In search results, reviews are given a lot of weight. They will not only influence users who see the search results, but they will also help you rank higher in local SERPs. According to Moz's 2018 local search survey, review signals consistently ranked among the top ten factors influencing Google My Business search rankings.